The persona, as defined by Carl Jung, is the mask that we show to everyone around us. In the graphic above, the persona is right on top of the consciousness, on the border with the real world.  When the world looks at us, that’s what the world sees. The persona isn’t our true self, it’s what we allow the world to see, and it can change depending on the role we are playing in our lives. We all have multiple personas: mother, daughter, wife, professional, etc. 

The persona, as defined by Carl Jung, is the mask that we show to everyone around us. In the graphic above, the persona is right on top of the consciousness, on the border with the real world.  When the world looks at us, that’s what the world sees. The persona isn’t our true self, it’s what we allow the world to see, and it can change depending on the role we are playing in our lives. We all have multiple personas: mother, daughter, wife, professional, etc. 

Dive into the mystery of the Smeraldo flower and its connection to epic BTS ballad "The Truth Untold." The Smeraldo flower, whose name is derived from the Italian word for “emerald”, was first revealed through cryptic messages and a blog by a fictional florist. This intricate narrative showcases BTS's skill in creating interconnected stories within their music and broader universe, demonstrating their deep engagement with ARMY.

We’re often asked where the “best” place to buy BTS albums is. Realistically, there is no ‘right’ answer! There are a variety of factors to consider, and ultimately you’ll need to choose which retailer checks the most important boxes for you. This guide will cover the things people ask us about most often to help you make the best decision for your goals.

In the third and final part of this series, we explore further into the connections between Demian and WINGS, diving into a magical god, organ music, and motherhood, finalizing the novel and drawing connections with RM, j-hope, and SUGA’s content in WINGS.

As ARMY Project 529 progressed week by week, we realized that Baby ARMY might hear more seasoned ARMY use phrases or acronyms referring to a very specific time/place/look for BTS, and perhaps be confused. We covered seven quintessential looks for Part 1, and now we’re back for more. This is Part 2 of a guided tour of Bangtan's most iconic looks!

We continue exploring the connections between the novel Demian and BTS's WINGS album. In Part II, we delve into recurring themes like regret, dreams, duality, and self-discovery. We also discuss the symbolism in both the Demian and the WINGS album, including references to chocolate, absinthe, and Dante’s Beatrice.

I’m writing this blog post while feeling deprived of quality time with the one and only Jeon Jung Kook. I got so used to spending time with him on his live streams, but now that he is away, a happy part of my life seems to be missing. Luckily, we can go back and watch his recordings anytime we want until Jung Kook returns to us in June of 2025.

Kim Taehyung, the man behind the stage name "V," is a force to be reckoned with. Born on December 30, 1995 (the same year as his fellow 95 liner, Jimin), in Daegu, South Korea (the same hometown as Suga), V's journey to stardom began with a deep-seated passion for music and performance, and although he attended the try-out to support a friend, it was Tae who was pulled from the crowd and asked to audition. And whoever spotted him - the world would like to thank you.